THE WORLD CHOIR GAMES
Every two years since 2000, one city earns the honour of hosting the World Choir Games – the Olympic Games of choral music. Austria, South Korea, Germany, China, the USA, Latvia, Russia, South Africa, Belgium and New Zealand have each put their city on the world’s musical map. Your city could be next.
The World Choir Games bring an average of 270,000 combined participants and spectators to the host city – representing hundreds of choirs from more than 69 countries. It is one of the most impactful international cultural events a destination can host.
The economic and reputational benefits are tangible: from hotels and hospitality to international media coverage and a stronger destination brand. INTERKULTUR handles the entire global competition framework – your city provides the stage.
At the 8th World Choir Games, 40,000 voices united for the Great Celebration Concert in Riga’s Mežaparks. That is the scale of what comes to your city – and the legacy it leaves behind.
BECOME THE HOST FOR THE NEXT WORLD CHOIR GAMES
A GLOBAL PLAYER
THE HISTORY OF THE WORLD CHOIR GAMES
WHAT YOUR CITY WILL HOST
OPENING & CLOSING CEREMONIES
Your city's world-class venues become the stage for large-scale opening and closing ceremonies with live TV production. These spectacular shows place your destination in the international spotlight and create iconic images that travel worldwide.
THE PARADE OF NATIONS
Thousands of singers from every corner of the world take to your streets for the colourful Parade of Nations – turning your city centre into a vibrant, international stage and generating extraordinary visibility for your destination.
CONCERTS & PUBLIC PERFORMANCES
Your squares, parks, concert halls and cultural venues come alive with free Friendship Concerts and ticketed Celebration Concerts – drawing audiences from across the city and beyond for up to two weeks of continuous programming.
AWARDS CEREMONIES
The Champions Competition crowns the world's best choirs with Gold, Silver and Bronze medals. The final ceremony – with national flags raised and anthems sung on your stage – is a globally televised moment of celebration and prestige.
FEATURED VIDEO
WHY HOST THE WORLD CHOIR GAMES?
Hosting the World Choir Games means welcoming thousands of singers, supporters and media from over 100 countries directly to your city. For up to two weeks, your concert halls, streets and public spaces become the centre of the international choral world – generating significant media value, tourism revenue and economic impact for your region.
Every host city leaves its mark on the Games – and the Games leave their mark on the city. From international PR to a strengthened cultural destination brand, the World Choir Games create a legacy that outlasts the event itself. INTERKULTUR provides the global network, expertise and competition framework. Your city provides the backdrop for something extraordinary.
WATCH MORE VIDEOSCHOIRS & CONTACTS IN OUR NETWORK
SOCIAL MEDIA FOLLOWERS
ONLINE VIDEO VIEWS
15.000+ SINGERS
POSITIVE CULTURAL AND ECONOMIC EFFECTS FOR THE HOST REGION
Due to the number of approx. 15,000 singers, the World Choir Games gain the significance of a lasting promotion for the local and regional economic development of the respective host city and/or region, especially for the hotels, catering services and the retail trade. There will also be a lasting positive effect on the organizations of non-professional music of the host country. Local, regional and national choir associations will be involved in the planning of the World Choir Games and can make use of the various opportunities this international event offers them.
There will be intensive advertising and promotion for the World Choir Games before the event. Mailings to more than 120,000 choirs, choir associations, ministries and institutions world-wide will ensure that the presence of the World Choir Games is felt by all potential participants. In doing so, the cooperation with the respective National Organizing Committee as well as with the marketing departments of the cities will be part of this campaign.
CONTACT US"Music brightens our lives, stirs our souls. Events like the World Choir Games remind us of choral music's power to transcend languages, cultures, and borders to reveal our shared humanity."
MEDIA COVERAGE
Many advertising activities and media coverage will be provided by INTERKULTUR on the basis of the contract with the organisation partner and the payments made. A detailed advertising plan is to be drawn up and will be an integral part of the contract.
A MEDIA MASTERCLASS
The World Choir Games are always seen as well as heard. The biggest event in the international choral music calendar showcases the finest voices in the genre and the very best of the cities that welcome them. Sharing the stage with this array of artistic talent projects a positive image of the host city right around the globe, generating significant media value and providing a powerful platform for developing a cultural destination brand.
In particular, the concentration of Games activity in city center locations creates a fantastic opportunity for hosts to promote their vibrant urban culture and use their downtown landmarks and skyline to create iconic images of inspirational performances in stunning settings. The 7th Games, which took over central Cincinnati in 2012, generated 1.4 billion media impressions in more than 50 countries worldwide and delivered publicity value of over $32 million.
The event itself is always a big hit online as well as in the host city's concert halls, streets and squares. INTERKULTUR produces daily video highlights that attract more than 15 million YouTube views and is aiming to develop the live streaming services that previous hosts have introduced, potentially delivered through a new World Choir Games app. Across all these channels, our hosts' message comes through loud and clear.
OFFICIAL WEBSITE
"Let the World Choir Games 2014 sound far beyond the borders of Latvia, as it is said in a Latvian folk song: 'I was born singing, I was raised singing, I lived my life singing, too!'"
"Thank you so much for a wonderful festival. I was very pleased to be a part of it and hope you will want me back for future events. Your festival organization was pristine, and I felt very well-taken care of throughout my week in Riga."
"Here we are experiencing the fact that we are capable of uniting ourselves in one song; this is a lesson that we can learn from the World Choir Games. This is an event where 27,000 participants shared the most personal instrument they have – their voice."
"Music helps us transcend the borders that we've built in our thoughts and actions. The young singers show us what it means to be human and to focus on what strengthens society."
BROCHURE
With this brochure we provide you all the necessary details about becoming a host of the World Choir Games – from the bidding process to the event program, marketing activities and economic impact for your city and region.
CONTACT US
Want to learn more? Ask for information material on the World Choir Games now or call us! In our organization office near Frankfurt, Germany, our team are available Monday through Friday from 9.00am to 5.00pm (CET/CEST).
- INTERKULTUR
Ruhberg 1
35463 Fernwald (Germany) - +49 (0)6404 69749-25
- www.interkultur.com